Conversion Rate Optimization (CRO) is the art of enhancing your website’s performance to maximize conversions. Think of it as a magician skillfully orchestrating a captivating illusion to entice, engage, and ultimately convert your audience. CRO delves into the depths of user behavior, leveraging data and insights to unlock the hidden potential of your website (Eisenberg, Davis & Quarto-von Tivadar, 2006).
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